August 9th, 2011
The American Marketing Association defines a brand as a “name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers”. The concept of online branding is somewhat similar to the above description however, online branding is limited in scope to the brand’s presence in the internet. Web hosting is a lucrative business model which has been experiencing challenging competition in relation to online branding. Many web hosting sites abound and the successful ones have clearly positioned their brand and have established a brand identity in the minds of their target market.
There are countless web hosting sites competing for search engine ranking and recognition. Branding helps you create that distinct character that enables your service to stand out from the rest. But you must first be able to identify the demographics and preferences of your target market. Online branding to be successful should always be hinged on a clear and concise perception of your market. Your website being your first point of contact with your clients should also be calibrated towards your brand. Below are some of the things that you have to remember when building your corporate website design:
The success and popularity of web hosting sites is not completely dependent on online branding. For it to work, the service should be able to address the primary need of the market and other features of the service should also be considered like pricing, infrastructure and trustworthiness. An attractive pricing scheme, a reliable service and dependable infrastructure plus an effective corporate branding campaign including a great web design will do wonders for your web hosting business.
Tags: Branding
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June 8th, 2011
I can’t predict how your future reseller hosting business will be like, but I can give you some quick examples of what you can expect from the amount of work you put in and money that you invest.
So there is money investment, and there is time investment. You can expect to spend about one full work week or about 40 hours to get a solid reseller hosting company from zero to complete. This includes making a business plan, buying all the necessary items, setting up everything, and finally opening your doors to the internet. Of course you can do all this in less than 10 hours if you have the expertise to create your own website and graphics.
As far as time needed on a daily basis after setting up, you should spend about an hour a day doing routine checks, writing articles to grow your website and attract potential customers, and answering support questions. All of this you can outsource, and I will explain how in the coming lessons.
With your time investment, you can spend nothing if you have the necessary expertise or if you’re willing to spend some time learning everything. However if you have no experience at all, you can still start your own hosting company if you have the funds to hire workers and have them do all the necessary work.
Once you have your hosting company up and active, you can expect to pay the following fees on a yearly or monthly basis; reseller hosting fees, SSL certificate fees, and dynamic IP address fees.
Also, you should expect to wait at least 4-5 months to recoup all your expenses and start profiting from your residual income business. The income you generate from early on should either be re-invested into your hosting company or used to pay off past/future expenses.
Tags: certificate fees, dynamic ip address, hosting company, making a business plan, money investment, necessary expertise, own website, residual income business, routine checks, support questions, time investment
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June 2nd, 2011
To get your web hosting company up and running, you need the following items to get started. I’ve listed the following in order of importance, so make sure you take care of step one before moving to two.
First you need to purchase the actual space that you are going to resell, so take a look my top 4 recommended companies below, and decide which one fits your needs and budget. All 4 are highly reputable web hosting companies.
Now you need a domain name to attach to your account. Your hosting company site will also be hosted on your reseller account, so buy a domain from one of the two companies below.
How do you want to collect payment from your customers? There is a quick free way to get started and another option to consider once you start growing big.
Your new reseller hosting company is as unique as you make it, meaning your design has to stand out from the crowd or you’ll look like another generic hosting company. There are detailed tips that I cover later on, but having a solid website design and logo will help you brand your company, and make it stand out from the others.
Potential customers will expect to have a safe and secure checkout process, as well as secured login to their special clients-only area, and cPanel area. You can take care of all this by simply buying and installing a SSL (Secure Sockets Layer) certificate. I use GoDaddy SSL, works like it should, and its only $12.99 for the first year!
When you purchase your reseller hosting package, there are a couple tools to help you help your customers. They are, the support contact form, knowledgebase, and “frequently asked questions” pages. The support contact form can be setup so your customers can send specific questions to certain divisions like sales or support. Knowledgebase is simply an area where customers can browse to answer their own questions, and the F.A.Q. page works in almost the same way. Need a more robust support system? Check out my recommendations..
Got everything? Head over to the next article “What To Expect“, to continue.
Tags: budget, checkout, credit card terminal, domain name, first option, google, gorilla, host host, hosting domain, paypal, reputable web, reseller account, security measures, transaction fee, transaction fees, web hosting companies, web hosting company
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June 2nd, 2011
Interested in Reseller Hosting, and starting up your own web hosting company?
It’s not as hard as you might think, and it takes very little to get started. However, because its so easy to enter the market, its quite saturated with junk hosts that provide bad hosting experience with little to no support. Good thing you found Reseller Hosting Programs, where we will guide you on the right path to creating a legitimate web hosting company.
Reseller Hosting Programs is designed as an online e-book website, where you go from chapter to chapter. Once you finish from start to end, you can then use the site as a tool of reference to go back to pages and re-read and re-think the reseller hosting process to make your own web hosting company unique.
In one sentence, its where you buy a chunk of disk space and bandwidth (at wholesale price) from a large web hosting company, and sell it back on your website to people who need it.
Anyone willing to work a bit to generate passive income! A large amount of reseller hosting companies are built by web design companies who have clients wanting to be hosted with them. So there’s a demand, and it gets filled in. That’s the quickest way to residual income, but if you don’t have a web design company or any client list to work with, you can build a brand new web hosting company and market it via PPC and SEO.
Yes the hosting market is quite saturated with companies, but alot of them are just sitting online and not generating much income, because of poor design, poor pricing plans, and poor support. But if you work hard and offer good support (and read this website to the core), then you have a great chance of making some good residual income. There is always someone who wants hosting, why not grab them and take them to your hosting company?
Very little actually. The core of Reseller Hosting is purchasing a chunk of disk space and bandwidth from a reseller hosting company, and being able to collect payment. More details here..
To begin, head over to the list of reseller hosting companies, visit their individual sites and review which company meets your budget and preference. Then decide if you want to accept payment via PayPal (free), or a payment gateway (has a monthly fee, and per transaction fee). More information here..
After reading this introduction, if you think starting your own reseller hosting company is right for you, then click here to continue to the next chapter.
Tags: alot, bandwidth, chunk, disk space, e book, hosting companies, hosts, legitimate web, passive income, ppc, residual income, web design companies, web design company, web hosting company, wholesale, wholesale price
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